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| New company’s self-cooling technology offers the best and brightest warm incandescent-quality light April 19, 2011 – San Jose, CA: Switch Lighting, the only company with the closest alternative to incandescent-quality light, announced today a brand new technology that produces the brightest warm light LED replacement bulb available. Using their “City of Light”™ technology, the bulb creates a self-cooling environment inside, allowing maximum brightness with fewer LEDs. With this technology, Switch Lighting is bringing to market the first true 75 watt equivalent warm white LED replacement bulb at an affordable price. “The LED lighting market is being redefined—people want sustainable, energy-efficient light sources without a compromise in incandescent light quality or design,” says Boris Lipkin, CEO of Switch Lighting. “Switch bulbs can be used just like a regular bulb—in all directions, in almost every light fixture and with most any dimmer,” added Mr. Lipkin. Switch is designing their LED bulbs to meet Cradle to Cradle® principles—continuously and cost-effectively recovering all materials from the used light bulbs and safely biodegrading or recycling them. “Components won’t necessarily be repurposed into another light bulb, but could be siphoned into the broader industrial cycle,” says William McDonough, who developed the Cradle to Cradle protocol with German chemist Michael Braungart. “The unique design of Switch bulbs signals the company’s intention to offer brilliant lighting as a service for humanity,” added McDonough. Because of the unique cooling system, Switch light bulbs can be used in any orientation with no compromise to their 20,000 hour life (10-15 years). Based on a 75 watt-equivalent bulb used in a home for 5 hours a day, Switch has calculated energy savings of up to $140.00 per bulb over its lifetime. The Switch LED bulbs use 85% less energy than incandescent bulbs and unlike compact fluorescents, they do not contain mercury. The purchase price payback in energy cost savings is realized in about one year. “With our unique self-cooling technology, we make the brightest warm white LED light bulb available. We offer the most affordable, energy-efficient light bulb on the market that is nearly identical to the regular incandescent bulbs we’ve come to love.” says Brett Sharenow, Switch’s Chief Strategy Officer. With increased energy costs and governmental calls for energy saving measures, people are increasingly looking for solutions, but don’t want to give up aesthetics, including the instant-on and warm light of their regular bulbs. Switch’s “City of Light” offers the same look, feel and quality of light as an incandescent. Switch Lighting is backed by VantagePoint Capital Partners, the leading global investor in energy innovation. Alan Salzman, CEO of VantagePoint Capital Partners says, "LEDs are about to revolutionize lighting and create an important new category of high-performing, clean lighting solutions. We are proud to be part of the significant contribution Switch is making into how energy is converted into light. About Switch Lighting: Switch Lighting™ is dedicated to innovative design and technologies that create cost-effective LED lighting solutions for consumers and businesses, replacing ordinary incandescent and compact fluorescent lamps with extremely long-lasting, reliable, energy efficient solutions. The company’s high performance products are designed to contribute to human and planetary health with their revolutionary efficiency and reclaimable components. Using its City of Light™ self-cooling technology, Switch Lighting is the first to introduce a true 75W equivalent, warm-white A19 incandescent replacement bulb to the residential and hospitality markets. They will also offer other standard A19 LED lamps in 40 and 60W equivalent in warm and neutral white, with other lamp forms to follow. Switch Lighting is backed by VantagePoint Capital Partners—the leading global investor in energy innovation— and endorsed by Cradle to Cradle co-author and sustainability expert William McDonough. The company is privately held (incorporated as Switch Bulb Company, Inc.) and headquartered in San Jose, California. For the latest information about Switch Lighting and Switch products, please visit www.switchlightbulbs.com. |
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