One way to dismiss sustainability and any smidgen of corporate social responsibility is to shout the antiquated argument that we only have a choice between the economy and the environment. Xerox has shown that is not the case. Last year the company announced it was working on carbon neutrality; to that end, in the push to make the company more "green," Xerox encouraged its employees to share ideas on how the organization could become more efficient. Green can be lean, and the environment can lend itself to economy, to tweak the word a tad.