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Saab Story: The Future of the Saab Brand

Saab 92 and Saab plane

Saab had an aviation history, which it exploited in ads. (Saab photo)

Is there a Saab in your driveway? Consider yourself a member of an exclusive club. As I write this, the fate of the Swedish carmaker is totally in limbo. A tiny Dutch company named Spyker, with a handful of employees and an output of 50 supercars a year, is making a last-ditch effort to save the brand (after first being turned down by owner General Motors). The likelihood is still that Saab, a 70-year old nameplate, will soon disappear....



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