Filed under: Food, News

For over a half century, McDonald's has been known for it's in-your-face red and yellow red and yellow color scheme -- two colors that are commonly associated with warning signs and danger (think fire trucks and taxi cabs). After virtually writing the book on ridiculous catchy and successful marketing, why would Mickey D's want to change the formula now?

The answer: The burger giant wants to appear more eco-friendly, of course. According to TriplePundit, that's why the golden arches has embarked on a marketing metamorphosis in Europe McDonald's is changing its iconic logo, golden arches on a bright red background, to a more dignified and earthy hunter green background. Seriously.

Well, here's the thing ... isn't it just the same old McDonalds? Most companies that launch a green marketing campaign do so after changing their business model, switching their logos to represent their new core values. McDonald's seems to be coming at it from the opposite direction.

Continue reading McDonalds is Literally Going Green

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