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Terracycle and Kimberly-Clark Team Up to Eliminate Plastic Wrap Guilt

Filed under: Food, Gadgets and Tech, Activism

TerraCycle bow made from Cliff Bar wrappers. Photo: TerraCycle.com

If you are a dedicated recycler and composter like I am, you've probably experienced the maxi-green level of waste management guilt: plastic wrap remorse.

It's what happens to The Eco People when we remove all of the recyclables and food waste from our trash. The only things left are dirty ziplock bags that no one will ever convince me to wash our and reuse, and a bunch of the flexible plastic that covers things like paper towels and toilet paper. When waste is segregated like that, you get a very visual understanding of what you use, and how much you're sending to landfill.

Kimberly-Clark (fresh from their lovefest make-up with Greenpeace) is teaming with "upcycling" geniuses TerraCycle to save us from this guilt, and more importantly, to divert all of that plastic wrap away from a pit in the ground.

Continue reading Terracycle and Kimberly-Clark Team Up to Eliminate Plastic Wrap Guilt

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Posted: 2009-11-19 12:02:00

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Author:Cat Lincoln
 

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